Do you have these 3 key skills:
- The ability to write.
We’re not talking about the ability to spell or write accurately – although that is important. It’s about telling the story in an exciting and intriguing way. In a way that captivates your audience and makes them ask for more.
If your story meets that category, a few spelling mistakes that might slip by you – no one will care.
- The ability to think of a story.
Storytelling requires you to weave a tale and think creatively. It requires you to understand the elements of storytelling and be able to implement them. Do you have stories on the shelf waiting to be told?
- The ability to be motivated.
So you have the skills and abilities listed – but are you motivated? Do you carve time out for yourself to write? Even if it’s a half hour here or half hour there? If not… what’s holding you back?
Do you make excuses for why you don’t “get down to it”?
FACT: Storytelling – Telling your Story
is one of the most powerful tools of communication
Other Storytelling Facts:
1. Storytelling is a practice of leadership
– you are translating values into action through stories.
2. Each of us has a compelling story to tell.
3. A skilled storyteller can move, convince and educate people.
4. Storytelling is effective in transmitting why & how to make change.
A KEY to Storytelling: Understanding that values inspire action through emotion.
1. In your story, what is the link between yourself and others?
2. How does your story connect with your “community” or
“circle of influence” or “audience?”
3. Are you evoking “emotion?”
4. Are you transmitting “values?”
5. What is your call to “action?”
Who Is Your Audience? How Do You Reach Them?
- Who is your audience?
- Level of education?
- Income level or does it matter?
- Persons with children? Families? Alone? Separated? Married?
- What kind of cars do they drive? Or not?
- Where do they live?
- Where do they shop? Go to church, etc.
- How do they buy (i.e. mall, bookstore, online, catalog etc.)
- What kind of friends might they have?
- Do you have more than one audience?
- If so, how many audiences do you have?
- List them.
- How will you get this message to your audience?
- Will your audience read a book?
- Will your audience listen to a CD?
- Is your audience most likely to listen to a short and to the point Youtube video?
- Where might your audience go to find your work?
- Where might your audience to hear what you have to say?
- Is your audience under stress?
- Is your audience feeling grief or anxiety?
- Is your audience busy?
- Does your audience have plenty of time on their hands?
- What questions might your audience have?
- What does your audience already know about the subject?
- Is your audience aware they need your message?
- If not, how will you make them aware of their need?
- What does your audience need?
- What do they value? What is most important to them?
- What are they least likely to care about?
- What do you have to say that might surprise your audience?
- What do you want your audience to learn or receive from you?
- What is the most important thing you want your audience to hear?
- What will encourage your audience to respond to your message?
- Why do you think your message will be helpful to this audience?
- What kind of support do you need to reach the greatest number of people possible?